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Singa The Lion (''also referred to as Singa the Courtesy Lion'') was a mascot used for various public education campaigns in Singapore. It was created to educate the public on courtesy, graciousness and eventually kindness. A public education campaign featuring Singa the Lion was launched in 1982 under the National Courtesy Campaign with the slogan, ”Courtesy is part of our tradition, it’s so nice to be courteous.” From 2009 till 2013, Singa the Lion has been adopted as the official mascot of the Singapore Kindness Movement.〔(【引用サイトリンク】 title=Singapore Kindness Movement )〕 ==Origins== Singa the Lion was initially created by a team of artists working under the then Ministry of Information & the Arts (MITA) - Now known as Ministry of Information, Communications and the Arts. The creation of Singa was overseen by Basskaran Nair, a civil servant, who headed the National Courtesy Campaign in its early years. The team tasked with creating Singa consisted of chief artist Joseph Teo, Ahmad Asran and Eileen Wat. The team created Singa within a period of 6 weeks.〔 〕 The initial design of Singa was of a ‘fierce-looking‘ lion and the subsequent revisions were overtly effeminate. The final version of Singa was only conceived after more than a hundred revisions.〔 The final design depicts Singa as a golden lion with a bright and welcoming smile. Singa was introduced during a time where most campaigns were slogan driven. Singa’s introduction paved the way for other mascots to be introduced into various public campaigns. The Singapore Productivity campaign followed suit and adopted ‘Teamy’ the bee to address issues of productivity in the Singapore workforce. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Singa the Lion」の詳細全文を読む スポンサード リンク
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